The Video Game...!

Not Xbox 360 or PSP or your DS...We're talking about the music Industry and the game of creating videos to blank out your opponent. We recognize the fact that labels aren't spending as much as they used to on videos and we have a few theories as to why everyone now goes cheaper rather than huge budget highlight vids. I have to site MJ's Thriller in the 80s...elaborate sets, makeup, costumes, props...It was practically a movie set and the video had cut scenes away from the music. Originally the video was 13 minutes long! Nowadays we don't usually see any vids longer than 6 minutes and if we do it's a documentary. The movie quality of most videos has definitely gone the way of the dinosaurs but this shouldn't be. We can also cite Hype Williams with his "Disco Colours" and wide flashy panoramic swings but alot of these moves must be credited to the creativity of the artists, whose songs are normally the inspiration for the direction a director chooses to go with these short films...

Also if the filming is kept at a low cost the yield to artists or record companies tends to remain high, and in these times that is always a bonus...food 4 thought..

Here's what we were on in the 80's..big budget, weird story...props etc...MIKE!!



And Now...the effects are cool but they got drizzy standin in front of two pieces of...Drywall?
shake it up...have him on the phone with his girl or something missing her...Wheres the story?
We're all trying to make do with budgets labels are granting us and in the past 10 or 11 years it seems
video budgets have gone from a million dollars to about 15grand.